POUL HOLM gave me my first understanding of Trinity's Long Room Hub today as I listened to him offer an insider's view of the processes involved in "unmuting" different parts of Trinity's faculty to facilitate the convergence of digital technologies in the humanities. Holm's presentation occurred during an e-learning week session run by the Dublin Region Higher Education Alliance in DIT. The Long Room Hub has become a strategic objective of TCD. Complete with its own YouTube channel, The Long Room Hub could evolve into an all-Irish initiative for digital arts and humanities. That's been mooted at Farmleigh by luminaries who discussed how to elevate Ireland's creative economy on the international stage. The Trinity initiative has a very creative and reflective component and if funded (around 12m euro is needed), new content would emerge by connecting data points that will produce highly engaging experiences.