DARKLIGHT PLAN A Transmedia Symposium this year, giving a major discussion session over to a form of coordinated storytelling across platforms can make the characters more compelling. Stephen Dinehart, a transmedia advocate, suggests that unlike crossmedia projects that I worked in the mid-90s, pushing intellectual property across the media divide for purely product line diversification (i.e., merchandising), a proper transmedia treatment is encoded from the preproduction phase because the creatives want an immersive treatment, not merely a simple rehashing of IP. We're using Henry Jenkins' book Convergence Culture as we unpack transmedia storytelling across multiple forms of media. Each element makes distinctive contributions to building a better understanding of the story world. Different media formats, represented in the graphic at left, create entrypoints through which viewers and listeners and readers can immerse in a story world.
Darklight's Symposium runs all day Friday, 29 October 2010.
Bonus Link: Transmedia on Flickr.
