MARK COMERFORD VISITED the Clonmel campus of LIT today and delivered a guest lecture about #netshift. After his 110-minute talk, Susan Cloonan and Orla Amos corralled him in a quiet space to discuss some questions they had about today's changing online landscape. In a 23-minute interview, some of Mark's thoughts continue a line of discussion started in January 2011 by Helen Shaw when she lamented the state of finishing skills she has observed in several third level media graduates. On the surface, Mark would not agree with focusing third level skillsets on "red button" proficiencies. He explains why in the interview that accompanies this blog post. Orla and Susan asked for ideas about how to drill down through the noise inside active social networks. Mark talks knowingly about sentient networks that form part of our online existence. Some of Mark's ideas complement his lecture and may become segments in the TippFM College Lives series running on local radio. After members of the Applied Communications module try to salvage some of the lecture audio, a series of clips from Mark's Netshift lecture will appear on Inside View and also as revision clips in both the Social Media and Public Relations modules at Tipperary Institute.
Image snapped with shaky HD camera. Audio recorded with Sony ICD MX-20 by @queenofpots and @milolilo2 and by Mark on his iPad with region summaries.
Helen Shaw -- "2011 Promises" on the Athena Media blog, January 5, 2011.
