SOCIAL MARKETING TO THE BUSINESS CUSTOMER gets a big thumbs up from me so I made a Qik clip to explain part of my first impression with the hard cover text. We use the book in our Web Promotion for Business course with #egfdell and that means I'll be pulling excerpts from it for use on Moodle, our virtual learning environment.
ISBN 978-0470639337
Qik clip shot from the picnic tables of Tipperary Institute, a Foursquare venue with free wifi in Clonmel, County Tipperary, Ireland.
