Inside View: Traffic Hacks

March 28, 2011

Traffic Hacks

THANKS TO THE participants in the Web Promotion for Business course that we're running in the Absolute Hotel, I'm learning more about what drives people to blogs. In the case of my Inside View blog, the most common upstream reference point to me is Twitter. If an appealing item from my blog appears on Twitter, I know I will earn a reader. I could hack at this referrer point by tweeting more of my links from my @topgold position or by getting people to retweet things I post. The second most common referrer point to the main "desktop" view of my blog comes from mobile phones. This means someone has gone to the blog on their phone and then toggled into the main Inside View blog by asking for the full version of my website. I've discovered that my mobile blog software keeps most images and videos out of view which means people have to click to see them in the larger desktop version of my blog. The third most common place that sends people my way is Google Reader. If I want to boost that number, I need to blog more. Nothing affects my daily stat count more than a fresh piece of content. And now you know the three referrers I can hack to attract you back to read my stuff.