EVERY SINGLE WEEK, specific job offers for creative multimedia graduates arrive in my email. That's great news for students currently completing degrees in Tipperary Institute and those job offers prove that creative jobs are in the pipeline and increasing in their rate of occurrence. To be ready for those new opportunities, people need certification of skills. Taking time out to earn a degree in four years is too great a leap for a wide cross-section of potential applicants so along with several other programme developers, I am looking at developing certificates in specific parts of our curriculum. There's always local interest in digital photography. Business video production is a niche market as well. But I think our first short certificate course will be one in Social Media and Web Analytics. It will combine elements of existing Level 6 modules in Social Media, Public Relations, Marketing, and Web Analytics. The programme will revolve around workbooks containing tutorial-style content and leverage Moodle, our Learning Sandbox. As a bonus, collaborative tools and small group training will provide participants with dynamic feedback and encouragement throughout.