ONE OF THE REASONS I have five Twitter accounts and subscriptions to three Twitter lists is because I think it's important to maintain a sense of serendipity online. Just the opposite happens if I depend on the view of the world that Facebook or Google serves up to me. Because I'm 101 years old on Facebook, I get a distinctly different flavour of information in my Newsfeeds and in the advertisements. Because Google knows where I am and what I've searched, I get information tailored to the expectations Google has for me. Behind the scenes, it's difficult knowing what kind of algorithm I really am in the minds of the big internet giants. That's a strong theme of Eli Pariser as he explains the filter bubble concept. The book comes recommended by Adrian Fielding, a creative multimedia student in the programme I teach for Limerick Institute of Technology. I like Eli Pariser's work and plan to put it on to the fall semester essential reading list for the module called "Emerging Trends and Technology".
Eli Pariser on the Filter Bubble
Eli Pariser -- The Filter Bubble: What the Internet is Hiding ISBN 978-1594203008
