ONE OF THE REASONS I have five Twitter accounts and subscriptions to three Twitter lists is because I think it's important to maintain a sense of serendipity online. Just the opposite happens if I depend on the view of the world that Facebook or Google serves up to me. Because I'm 101 years old on Facebook, I get a distinctly different flavour of information in my Newsfeeds and in the advertisements. Because Google knows where I am and what I've searched, I get information tailored to the expectations Google has for me. Behind the scenes, it's difficult knowing what kind of algorithm I really am in the minds of the big internet giants. That's a strong theme of Eli Pariser as he explains the filter bubble concept. The book comes recommended by Adrian Fielding, a creative multimedia student in the programme I teach for Limerick Institute of Technology. I like Eli Pariser's work and plan to put it on to the fall semester essential reading list for the module called "Emerging Trends and Technology".
Eli Pariser -- The Filter Bubble: What the Internet is Hiding ISBN 978-1594203008