My first colour screen computer was an Apple II GS in 1985. I paid to see Pixar's Toy Story 2 in 1999 and Finding Nemo in 2003. My second MP3 player was an iPod in 2004. I enjoyed poking around Apple's Fifth Avenue store in 2006, feeling empowered because I didn't buy anything on my walk-through. By 2010, we had an iPad and two iPod Touches in the house. And even though I've spent less money on those devices than I've spent using my Kindle, our three-year-old daughter is very happy to hold a TV (the iPad) in her lap as she watches videos wherever she wants in the house. That lovely empowerment from Apple is justification on its own for the new highs enjoyed by the shares.