ADRIAN WECKLER writes about the group whinge factor on Twitter in his Sunday Business Post column today. And he concludes with the same thought as my unwired in-laws.
In his Reality Bytes column, Adrian dives deep into Irish people whinging about the Late Late show on RTE television. He could have cited a number of events, brands or personalities for similar treatment. That's because Twitter has evolved into the superhuman public channel for people to vent. I follow a lot of people who feel it is perfectly natural to open a Twitterstream with a litany of complaints about anonymous faces on emails, bad meals, slow trains or poor service. Sometimes I wonder if it might be faster to just pick up a phone to escalate a complaint through customer service channels instead of stirring up a gripe session online. But then I realise that a whole new service sector of social media experts has emerged alongside the popular adoption of Twitter and that those experts can advise clients on message tonality, brand recognition and conversations that engage. Twitter's ecosystem needs the whingers if there's to be any hope of sustaining the experts in social networking who live under the banner of "effective communication". Whinging, that is.
Sent mail2blog from my Nokia phone in County Kilkenny after reading the Business Post.
