I AM PART OF A TEAM planning the annual ICT in Education Conference and we're deep into a content management strategy that should pay dividends.
We're making content, not advertising copy. We're putting that content on our owned or earned media. We're driven primarily because we have a very small line for advertising. But more importantly, we're motivated by the knowledge that content marketing is a pull, rather than a push, strategy. Done well, content does not interrupt. Rather, it attracts readers and it should attract people to attend our day-long conference in Thurles on Saturday, May 19, 2012.
The next step is to attract some vendors into the mix, persuading them to advertise inside our content marketing strategy. We're putting together threads of content on web pages and into Kindle format. I expect to blog about some very interesting results at the end of May when we wrap up our annual conference.
I shot the image of us making content with my Sony Ericsson Xperia Arc and auto-uploaded it to Google Plus.