Bernie Goldbach in Limerick | Photo of Absolute Coffee
THERE ARE SEVERAL "local social" tactics that go underutilized in my Favourite haunts and I hope coffee chats around the Absolute Bar and Grill get a better result.
The first concerns Foursquare, a location-based service that fewer than 20 of my friends have used for more than a year. As I explain in my Audioboo, I extract a lot of value from Foursquare but local merchants don't see the point. I think it is a viable customer loyalty mechanism and wonder why venue managers don't play to its strengths.
The second idea concerns pinch-to-zoom menus. I think more restaurants should set up directories on their websites called "menu" and put 300 dpi menus stretching 6" across. I could see all the main courses that way and Google would present the menus as one of the first restaurant results for the city being searched.
I'm eager to read results of a survey that Gabriela Avram might share in these areas. They're certainly worth a coffee chat.
Photo snapped at Limerick OpenCoffee and annotated with Over on my iTouch. Bernie Goldbach curates LBS ideas.