I CAN TELL WHEN one of our activities gets real traction by looking at search results on LinkedIn. I scraped one of my telltale screens.
We release information about current programmes, graduate profiles and student aspirations. Some of that information results in follow-up steps that take readers down rabbit holes like LinkedIn groups and LinkedIn profiles. When I see graduates looking at my profiles, I can tell we connected with a reader.
Bernie Goldbach saves examples of effective social media.