From FIR Correspondent Dan York comes news of Amazon in another kind of publishing game.
As if companies and brands don't already have enough places to establish their presence online, now comes word that Amazon.com will let you create a URL with your brand name where you can promote your products and other information. You also will be able to create "posts" for your page similar to a Facebook Page.
Amazon spells out more details in the FAQ for "Amazon Marketing Services", including the fact that these pages are free to create and that there is a verification process for brands. It notes that in building your Amazon Page you have a choice of three templates - and that Posts can also be cross-posted over to Facebook after you link your Amazon Page to a Facebook account. It also notes that there is "Amazon Analytics" to show you the interaction with your page.
I have not yet explored setting up a Page myself, but I can certainly see the value for any company selling merchandise through Amazon. I expect we will see a rush for brands wanting to own their own brand name at amazon.com. For marketers this becomes, though, yet one more place to potentially establish a presence.
We will leverage this Amazon service to promote Kindle products we're making in an e-publishing module I teach in Ireland.