IRISH NEWSPAPERS HAVE started invoicing agencies that link to their content. If this unwelcome industry practise creeps into academe, it could stifle the delivery of high-quality content.
As the senior creative multimedia lecturer at the Limerick Institute of Technology, I write content in the form of Acrobat documents, e-books, Powerpoint files, public Evernote links, Google documents and Slideshare presentations. All of these documents gain a share of their relevance through occasional hyperlinks to Irish newspapers such as the one shown above in this blog post. Based on a billing mechanism developed by the National Newspapers of Ireland, I could be liable for payment simply because I put links into a bibliography section of an academic document. Since I cannot honour a demand payment, I am modifying the hyperlinks to ensure they do not point to the newspapers. Furthermore, I am removing most of my academic material from public view since I know Meltwater, Google and other crawlers have discovered it during the past three years.