THE NEXT BIG THING is definitely content marketing and the Golden Tickets in that race definitely lie inside SlideShare.
I use SlideShare because it is the world’s largest community for sharing presentations. The main site gets 60 million monthly visitors (130 million page views) and that places among the top 200 most-visited websites in the world.
But more than raw numbers, SlideShare has some of the best , shareable professionally developed content. And I learn things from that content, such as how to connect video, slides and LinkedIn.
Things I've learned by using SlideShare during the past three years:
-- Keep things brief. I think there's good value in creating decks less than 40 slides deep.
-- I put solutions or main points near the front so readers can see where I'm headed.
-- If I want to attract attention, I offer a deck that's part of a trending topic.
-- Viewers want to see good discussions of strategies, methods and business approaches that work.
Although half of the SlideShares I see have no more than 30 slides in their decks, the ones I like to download and repurpose always have more than 50 slides. I get a lot of mileage from my own Slideshares when I embed them on my blog. I see some very clever people like Neville Hobson embedding whole packs of slide decks on their blogs. And I get high quality business intelligence from the analytics inside Send Tracker, a service available with SlideShare Pro.
Bernie Goldbach teaches creative multimedia with Slideshare.
