IF YOU EVER NEEDED PROOF that St Patrick's Day is an occasion with global reach, look no farther than the hashtags connected to #StPatricksDay. You'll spot several strong clusters of sex memes connected to the celebration, proof-positive there's vibrant industry endorsement (or brandjacking) of Ireland's national holiday.
And if you follow the Technorati tag clusters below this blog post, you'll discover interesting food choices for an authentic Paddy's Day experience.
I use Cybranding's Hashtagify.me dashboard to follow memes and influencers as part of the Web Analytics module on the creative multimedia degree programme at the Limerick Institute of Technology.