I LOVE HIGH TECH cars as much as I love science fiction so when the two come together, I smile.
You need to see the video (below the break) all the way to the very very end to appreciate fine advertising that capitalises on semiotics.
One million people had seen this Audi video during its first day on YouTube. I think it should show on Irish screens during all Star Trek and Star Wars adventures.
The clever interplay of people, show references and technology would have people lusting for well-engineered cars.
Watch Zachary Quinto vs. Leonard Nimoy at http://youtu.be/WPkByAkAdZs Bernie Goldbach drives a BMW (not shown).
