THE 56 SPORTY students in our degree for Sport and Conditioning have a social media module in which we document pathways to both personal fitness and enhanced personal profiles. We're using Microsoft Sway to complement both of these goals because it reimagines work typically done with Powerpoint. 
Our first public Sway started with collections of smartphone images saved in a communal OneDrive space, then emerged after 15 minutes as a simple series of screens at bit.ly/berniesway01. Then it was modified several times by different hands on the keyboard.
On first touch--and after fewer than 30 minutes of an introductory session to Sway's online editing platform--our cohort of coaches, weightlifters and gym bodies think Sway offers a very quick and easy way of sharing moments that precede personal bests. That's the conclusion Brad Sams reaches as well  after using this clutter-free, easy to use, and simple WinJS toolset.
The iFrame that renders each Sway is produced may not display in the most predictable ways on some smarphone screens. For that reason, I recommend people tap the little letter S at the top left corner of the Sway and view the content outside of the iFrame. We tested the Sway clip you see above on several handsets and desktops. It rendered best on Mac OS X in our Mac Lab, 30 miles south of the squash courts shown in the above clip.
1. Microsoft Sway Team -- "Announcing Microsoft Sway", October 1, 2014.
2. Brad Sams -- "Hands-on with Sway" on Neowin, October 24, 2014.