Before you read this post, I hope you text the word Homeless to 50300 when in Ireland.
WE USED PART of a third level Web Analytics module to set up and analyse a Twitter Advertising programme. Some early discoveries suggest the three week campaign will yield business intelligence.
Playful Imagery. One of the images accompanying a call-to-action tweet is very similar to a sketch my 7yo daughter made of a Christmas house. Attila, the sketch artist, pointed out an advertising mantra that suggests whenever you want to sell anything online, you should associate it with a child (or another specific property that extends beyond the reach of this blog post). Attila's image will appear in my Flickr photostream with the HouseForRudolph tag).
Appeal in another language. For two days, our Twitter advertisement will appear in Polish, even though the Twitter advertising dashboard does not permit me to limit the ad only to Polish speakers. We want to see the engagement data on that A-B test.
Go against the festive colour wheel. The image accompanying this blog post invokes the Focus Ireland pallete and its yellow is most certainly not the red and green of Christmas. It should provide a remarkable A-B testing opportunity.
I plan to update this blog post after we get more data through our Twitter dashboard. I also hope Dermot Casey will share information about the revenue stream the 50300 text number earned between 0600 and 0800 on weekdays.