I AM WRITING a Last Will and Testament that specifies the use of a driverless hearse at my funeral. I think this specification would help jump start the industry segment.
I believe autonomous cars are safer than cars driven by average (texting, talking, drinking) humans sharing tarmacadam with me every day. I want to arrive safely in the cemetery perhaps accompanied by an extra passenger (if no passive driver was required on the journey).
Nearly 200 people die on Irish roads annually. If 15 years from now (the year I believe I will need the autonomous hearse), we can push road fatalities back down to fewer than 200 annually, then I believe Irish society will have enjoyed the benefit of a highly beneficial technology. But at the moment, a climate of mistrust and skepticism exists with respect to the technology.
I'm reading about the risks and accident patterns of autonomous vehicles every week. This week, I'm flicking through Sivak and Schoettle's "Road Safety with Self-Driving Vehicles". 
While report is well-written, I believe some of the conclusions deserve stronger peer review.
1. Michael Sivak, Brandon Schoettle (2015) “Road Safety With Self-Driving Vehicles: General Limitations And Road Sharing With Conventional Vehicles” UMTRI-2015-2 (UMTRI publications found here when released.)
2. Green Car Congress -- "UMTRI Researchers Suggest Safety Expectations for Self-Driveing Cars May Be Overblown", January 16, 2015.