IT IS ST PATRICK'S DAY and we're lucky enough to be able to stroll out our front door and walk around the Rock of Cashel (photo below) just like St Patrick did a few years ago.
Photo of The Rock by @topgold.
Yesterday, I spent 90 minutes talking with creative multimedia students how they might use their sophisticated social media skills to cross-promote a brand (or an event or a meme) concurrently with global acclamation for all things Irish. We used the slide deck below for talking points in our discussion.
You risk the ire of the mob if you associate your St Patrick's Day message with the most common black beverage connected with Ireland but pub chats around a black pint feature in every cousin's bucket list concerning the Auld Sod. I've included a passing reference to Guinness and cider in the slide deck because that is what you would find when presenting an even-handed survey of what St Patrick's Day means across the connected social networks.
I hope some of our students can use the creative multimedia and digital animation skills they have learned while they complete their internships this summer. The framework of analysis they've developed around the promotion of St Patrick's Day can be applied to all sorts of brand messages.
[Bernie Goldbach teaches social media for business and public relations on the Clonmel campus of the Limerick School of Art & Design.]
