DERVALA HANLEY, a Limerick native with extensive experience working alongside successful entrepreneurs, joins a group of business students from the Limerick Institute of Technology for a freeform discussion at 10am Monday 5 October in the Abbey Suite of Limerick's Absolute Hotel. Dervala's range of experience, with hard-pressed start-ups and well-established international brands, makes her a well-regarded contributor to Ireland's StartUp Gathering.
Members of the public are invited to a 60-minute conversation. Free parking is available under the hotel in Sir Harry's Mall and across the street from the main entrance in an overflow parking lot.
Dervala Hanley's writing featured among the first 10 Irish blogs and she developed a network interested in the stories she shared and her deep reflections on many social issues. Her blogging led directly to a role as an innovation counselor for major brands like Coca Cola, Nike, Starbucks and Yahoo!
While talking to aspiring sports managers as part of the #StartupGathering, Dervala revealed that sporting metaphors play a prominent role in the C-Suite of many large corporations. Her sage advice about how to effectively plan innovative programmes could serve as a template for business students and established companies. And her recorded interview includes a suggestion for a critically important place where socially savvy people meet upwardly mobile friends while doing a "non-negotiable" activity.
Listeners can play or download the audio clip above or listen on Audioboom.
[Bernie Goldbach is a lecturer at LIT.ie in business, digital animation production and creative multimedia.]
