I'M TRYING TO alert college students to the importance of carying around mental outlines of speeches so they're never without a coherent presentation if they're door-stepped by prospective employers. One of the best tactics for this important life skill is keeping notes close to hand, either in little journals or in mobile apps.
And if you agree with this logical workflow, it means you probably have online distribution channels in mind for your hip pocket content. I've got a few of my own.
I normally start with visual objects. They can be photos I've snapped or words I've written. I've discovered I have a better memory when I talk about things I can see in my mind. Being able to effortlessly share some of those visual objects on Instagram becomes part of my content creation workflow. And the comments under the images often add colour and context to the ideas represented by the images.
I tend to talk about important visual objects. I use Spreaker Studio or the Anchor app for that purpose. Both are easy, robust recording mechanisms.
Although I have a blog (the one you're probably reading), I know more people will read my musings when I push them out to Medium or onto LinkedIn. Both have larger audiences and the content shared on those larger networks stretches beyond the reach of my address book.
Speaking from personal experience, nothing reaches farther than video shared on Facebook. So if my hip pocket content can be rendered in short video format, I will see up to 300 people viewing, reading and commenting on content that would have enjoyed fewer than 100 readers if I had restricted my words to appearing on my blog alone.
What about you? Do you carry around hip pocket content? Are you seeing the same lift when using Facebook to share your long form content?
[You can hear Bernie Goldbach on Spreaker or read him at FB.com/topgold]
