AFTER ONE WEEK looking to Twitter to spread the word about "Ideas in Education" and getting over 2500 impressions that generated more than 1000 media plays, we have achieved only two percent conversion. But I have learned that short videos that show stories about people doing things perform much better. That is what my own Twitter analytics show during the current month of more than 90,000 Twitter impressions.
I used Wizibel on iOS to create this short promoted Tweet:
This sort of content performed weakly, when compared directly to the performance of tweets featuring people explaining how they create things on camera.
So we're off to produce more compelling content that can convert better than five per cent of the viewing audience to register at http://bit.ly/ictedu19reg.
[Bernie Goldbach teaches this concept to creative media students on the Clonmel Digital Campus. If you're interested in hearing the inside story of tweeting to promote education, register to attend #ictedu in LIT-Thurles on Saturday, May 11, 2019. ]
