WE HAVE TWO CATS, one dog, and a never-say-die goldfish. And now I'm polluting my social media newsfeed with stories about the animals.
And I've a related story worth noting. The animals have started consuming more than 25% of my cameraphone snaps. And that means they're also responsible for me learning how to use several high quality video production apps on my Samsung Note 9.
I'm one of VivaVideo's 15m daily users. The app is "one of the most popular mobile video editors in social media" according to Crunchbase. I've seen it used on FaceBook, Instagram, and WeChat. It's one of the easiest video editors. It helps people quickly push out short video content that animates and moves--much more engaging than standard text content.
I've started setting aside up an average of 45 euro a month for paid apps that help me make, create, and share. I'm keeping Viva Video in the "must have" category on my smartphone. And I'm also carving out time to watch a few "how to use Viva Video" clips on YouTube every week.
Eight years ago, I worked with ex-Dell employees in a training course, showing them how to produce a short promotional video using Sony X8 handsets and Windows Movie Maker (no tripods, no lights, no special effects). We've come a long way since then. With Viva Video we use a storyboard style when selecting clips, stills, and audio to produce an easily modified draft. The app (iOS and Android) is simple enough for my pre-teen posse to master within a few attempts.
[Bernie Goldbach teaches creative media for business on the Clonmel Digital Campus for the Limerick Institute of Technology.]
