PART OF THE SUMMER involves watching creative students jump into artistic events as well as assessing how they analyse news around them. This summer, my best students are watching art on the walls around Clonmel (see photo of work by Robert Ballagh).
I want students to explore our local Clonmel Junction Arts Festival by explaining the role of Cliona Maher, the festival's director. During several academic modules I teach, we explored the concept of influence, using Brian Solis as an expert source. Cliona Maher is truly influential in the space of Irish Art.
We also introduced dozens of helpful tools to our creative students. In our academic presentations, we called these tools the "PR Stack", borrowing from Stephen Waddington and the concept of a full stack employee.
This summer, I want to lead creative students towards targeting their online interactions by optimising their time online through use of tools such as Buffer, Followerwonk, Mailchimp, and Hootsuite. To craft effective online storytelling with a small collection of creative content developers, people need to efficiently collaborate instead of simply throwing spitballs into their social media streams.
I briefly scrape the surface of this concept during a short Edtech Podcast.
[Bernie Goldbach teaches creative media for business on the Clonmel Digital Campus.]