EVEN THOUGH I HAVE read and highlighted The Gen Z Frequency, I know there is nothing better than tuning in directly to the conversations of young teens. I had an opportunity to do that when I accompanied Mia (12) and her friends on a shopping trip to Waterford.
There's a lot to be learned from snippets like these:
"I've done my homework. I need this jumper."
"If this was part of the uniform it would be really great."
"Here is what you need."
"This is so what a VSCO girl would say."
"This is culture. I love marshmallows."
"I have an amazing power. I landed exactly on my cat memes."
"It's a good game. It has really cute cats."
"Stan Lee. He died before Captain Marvel."
"That is definitely not pixelated."
"I discovered two songs last night. They are still around and they are from the 1990s."
"You can get the eyebrow treatment for free."
"I ate chicken properly with chopsticks and I'm so proud of myself."
Now's the time to dive back into The Gen Z Frequency with Derek Baird and Gregg Witt.
[Bernie Goldbach teaches creative media on the Clonmel Digital Campus. The 12 yr old girls in the video are helping him reframe the curriculum for the 2020s.]