I REMEMBER CHATTING WITH staff from the Irish Revenue Commission in 1996, well before the concept of taxing online commerce was rolled into Ireland. Back then, I marveled at the resilience of Amazon--but the Amazon of 1996 is a mere peanut compared to the Amazon of 2019.
According to Franklin Foer, today "Amazon controls nearly 40 percent of all e-commerce in the United States. More product searches are conducted on Amazon than on Google ... (and its) advertising business is as valuable as the entirety of IBM. One estimate has Amazon Web Services controlling almost half of the cloud-computing industry—institutions as varied as General Electric, Unilever, and even the CIA rely on its servers. Forty-two percent of paper book sales and a third of the market for streaming video are controlled by the company; Twitch, its video platform popular among gamers, attracts 15 million users a day".