IF YOU HAVE a worthwhile message, you need develop a rigorous process for sharing your messages across different social networks. We bring this principle into sharp focus as part of the rigor of media writing with my college students. I have an example from yesterday that shows how written ideas can percolate across several social networks. I believe the process, workflow, and transmedia elements of this concept are essential elements of digital literacy. I also believe students need to see or hear important takeaways related to their academic coursework on social networks where that they occasionally visit.