Based on feedback from a survey creative media graduates, staff on the TUS-Clonmel campus are reviewing the Creative Media Design (CMD) degree. One future iteration of the programme could result in three clearly defined elective streams that would start no later than the fifth semester. One stream would be for web development. One stream would teach UX. And the third stream would give graduates strong expertise in digital marketing. If you have time, please take a three minute survey by clicking the hyperlink or by tapping the blue Launch Me button above. You will be helping to support our planned revisions.
About a Web Development Stream
Image by fox2mike on Flickr
Thoughts by Marvin Rosner
Our recently conducted Graduate Survey has shown that many of the brilliant minds leaving our campus have successfully established themselves as web developers. Webdevs bring together content, design, innovation and accessibility within the virtual space of a web page, for a client or for their own company. The current course covers a lot of the basics of web development, but there are areas that need to be expanded on in order to stay up-to-date with this quickly evolving industry. In the future, I think we should look into injecting the web dev creative media stream with basics of Angular.js or React.js, basic function and interaction with Blockchain, and a module solely for mobile optimisation. With some adjustments, the course could fully prepare students for the web development job available right now. And with continuous adjustments throughout the next years, it can prepare students to develop the future of web.
Creative Media Graduates Need Digital Marketing
Comments by Frank Murphy
Surveys of TUS-Clonmel graduates show "business owner" remains one of the top three job titles of graduates. Sole traders need digital marketing skills. Making digital marking an elective would improve the basic job skills of creative media design graduates. The media industry offers many opportunities for those with technology knowledge to prosper.
Currently, a CMD Honours Degree teaches students lots of helpful information. A slight addition of creative business knowledge through a series of Digital Marketing electives would increase the opportunities for and independence of students.
Opportunities for Graduates with UX Expertise
Image by Keane Ip
Comments by Keane Ip
The title "UX" is in the job titles of many recent CMD graduates. Knowing User Experience (UX) and Interaction Design (ID) improves prospects for employment. Some of the job titles include visual designer, interaction designer, UI/UX Researcher.
Modules in UX Design would show users how to interact with and experience a product, system or service. It involves how they interact with a website, app, smart speaker, or TV.
UX Design is one of the electives that would improve CMD at TUS-Clonmel by helping students focus on their future careers, allowing them to design and create the best experience they could bring into the industry.
Your Thoughts?
If you're a Creative Multimedia or CMD graduate from the Clonmel campus and would like to join the conversation, please leave your comment on the Clonmel Digital Campus LinkedIn page. We plan to iterate the current Honours Degree programme to ensure that it reflects newly acquired university standards while preparing graduates for immediate entry into the jobs market.
[Bernie Goldbach teaches creative media for business on the Clonmel Digital Campus for the Technological University of the Shannon.]
