WE ARE FIVE DAYS from welcoming a small group of educators to the annual ICT in Education Conference. I'm learning important concepts in the background as we plan this in-person event. Done right, proper metrics strengthen trust, build budget, and increase business impact for marketing teams.
But according to Forrester, 77% ofglobal B2B decision-makers say that using data and analytics to guide decisions is one of their top weaknesses.
An Adobe fact sheet, Metrics That Make a Big Difference, covers helpful tips for measuring and proving the value of marketing content and campaigns. A few tips to get you started:
● Tip #l : Don't fixate on costs.
● Tip #2: Define your metrics and how
you'll measure them upfront.
●Tip #3: Choose a marketing attribution
So the first thing I will do today is generate tags for an email campaign.