I SPENT A FEW HOURS in Dublin's Googleplex to hear Matt Cutts' take on "How Google Works" and took away four thoughts that I will add to the Web Analytics, Social Media and Media Writing modules at Tipperary Institute where I work as a lecturer. Based on the event's Twitter chatter, I may elevate all four main takeaways to Final Exam status. The Dublin Chamber of Commerce arranged the well-attended event and Matt Cutts did the assembled group a big favour by bringing the warmest day of the year to Dublin during his visit. That personal feat also earned Matt a Dublin sunburn, something many Irish yearn to obtain.
An important note on the takeaways listed below the break: some of the commentary is mine, informed by current practise, while others are all Matt Cutts'. You can tell the difference by listening to the pocket audio recording that accompanies this post. If you're subscribed to my blog using Google's handy Listen application, you'll hear the background rumble of the warm weather air conditioning in the meeting venue.