FOURSQUARE OFTEN GETS dismissed by pundits who think it's just a silly game. When that happens, I think those critics have never seen the in-app Foursquare community.
I first realised Foursquare could provide me more than a cute little badge when I rolled over in a Portland Hotel because of some loud music outside. I happened to glance at Foursquare and it told me the name of the place. In fact, the club was trending on Foursquare at the time. And inside venue on Foursquare I found dozens of in-app comments, tips and sometimes personal remarks that showed me the Foursquare app was connecting people with people often as much as it was connecting people with venues. That's happening here in Ireland as well.
I think it's remarkable that a small company like Foursquare can continue iterating, carving out a location-based system that holds true to the spirit that Dennis Crowley set out several years ago. Perhaps Crowley knew how reliable the GPS sensors would be on today's mobile phone handsets. Those sensors tie right into Foursquare's geolocation platform. They ensure places can be specifically identified and the Foursquare app helps people connect with place as a means of establishing an identity online. And that is why Foursquare is so successful. People want to be identified with place. People want to share expertise about places or about products and service at places. Foursquare facilitates this in a very elegant way.