Inside View

Blogs Need to Evolve as Social Objects

THE DEVELOPER WHO figures out how to encapsulate individual blog posts as social objects will have the next big thing. Getting that capability means returning juice to blogs.

If this blog post was a social object, you could embed the whole thing wherever you desired. Any comment you made would follow you or could embed into your Twitterstream, refreshing with a follow-up comment if you dialed that into your preferences. If this little post was a social object, people would be more likely to share it, like it, upvote it, and paste it onto their Facebook wall where they could continue babbling about it. And magically, the babbling would percolate back to this original blog post.  This is something Google Plus is trying to do but the API isn't sorted yet.

The image embedded in this blog post is a social object, pulled from Flickr. But it's not a two-way social interaction because what I'm writing here doesn't attach itself to the image on Flickr.

I'm patient so I'll wait. Based on what I'm seeing inside G+, I think Google has figured out the most primal thing people do on the internet is not search, it's share. We're humans. We like looking at things and telling friends what we saw. We like spreading gossip. And if we could write on our own space and expose what we wrote as social objects, the world would observe a blogging renaissance.

Perhaps as early as this year. Stay tuned for blogs that get christened as social objects.

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Image of Transmedia from my Flickr photostream, illustrated by TheCarbonado.

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Related articles

• When Objects Go Social (socialmediaclub.org)
• Why We Share (slideshare.net)
• Flickr Co-Founder Wants To Help Mark Your Memories With New Startup (bub.blicio.us)

Losing 30,000 Visitors Annually

YEAR-END STATS from three sources confirm something I've know for several years--I'm shedding around 30,000 annual visitors to my blog.

At the current rate of decline, I wonder how strong the long tail of my blog actually is. I know that if I don't post anything for one week, I'll attract an average of 88 visitors per day. If I let the blog idle for more than a month, I doubt more than 20 visitors would stop by every day. I wonder what might boost the annual visitor count back to the 100,000 mark. I've put this blog post up on Google Plus where I expect to read the opinion of some clever commentators.

Ten Years Blogging

I REMEMBER BLOGGING ABOUT surgical masks on September 23, 2001 but at the time I didn't think my writing about the masks would start my adventure in blogging.

The masks were part of a kit given to the Missionary Servants of the Most Blessed Trinity on the upper east side of Manhattan. Several of the Trinitarian nuns had stood on the top of their convent and watched the twin towers fall. My aunt was one of them. The fire department gave the convent several dozen surgical masks to ward off the ill effects of the dust in the air from the collapse of the World Trade Center. Ten years later, the masks are still in the convent. I've a local copy of that blog post and I'm going to replant it on Inside View because my first post deserves a relook--along with several of the high points of my adventure in blogging.

Page Views as Drawn Activity

I'M WITHIN A WEEK of observing my tenth anniversary of blogging and noticed that the pattern of declining page views imitates a "drawn activity" curve for the search term "photoshop download".

This means that fewer people want to download Photoshop the program or fewer are looking for Photoshop files to revise on their own computers. I don't know why interest in Photoshop downloads is declining across the web but I know the reasons for my own blog's demise: Facebook and Twitter. I push out my blog posts to both of those services and I can see a steady flow of people coming into my blog from both of those networks. The headline from each of my blog posts goes to Twitter and the first paragraph of my new blog posts often automatically publishes on Facebook. I imagine that's enough content for people so they don't click back to the source. The result is the downward progression of the bell curve illustrated in this blog post.

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Why I Blog

APPROACHING 10 YEARS as a blogger, I'm asked why I blog. It's a question that Doc Searls (at right) asked me when he visited Dublin in 2004.

Back then, I read Doc religiously because he conversed online. I also bought The Cluetrain Manifesto (TCM) in a dog-eared copy and put it on our creative multimedia curriculum. TCM sets out the case that all markets are conversations. And in the case of my blogging, all my posts are authentic snippets of conversations I've heard online or they are fragment of ideas that I would like to discuss. I use my blogging to think and reflect and I take some heat because I occasionally publish items that are not well thought-out. The result has been telephone calls before 8AM and late night text tirades telling me I'm a loser. But even when that happens, I feel like a winner because the commentary means I've succeeded in stoking a conversation. That by-product alone makes blogging and its permalinked nature well worth my time and energy.

Happy Birthday Ninth Level

NINTH LEVEL IRELAND turns three today--Happy Birthday!

I like  9thLevel.ie both for the information that the 9th Level serves up and for the referrers it generates to my personal blog. Years ago, I discovered that some colleagues thought I was the 9th Level blogger because they saw snippets from my Inside View natterings on the 9th Level website. And it's fair to say that LIT colleagues read my perspective about the School of Tipperary while clicking through news of Irish higher education on the 9th Level Ireland blog.

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Sticking with Making Microcontent

ONE OF THE PRESSURES I get as a blogger is that it faces time pressures from all sides. I get veiled advice from co-workers that I need to cut back on musings I make online and to focus on things that will pay the bills week to week. And while they are right, I'm sticking with making microcontent because (1) I like writing, (2) I know it will pay through its long tail, and (3) it's how I meet people who matter.

Everybody Still Needs Their Own Place

TEN YEARS AGO, I saw compelling reasons to have my own place on the internet and so I took a domain name that I bought in 1996 and started writing blog posts on it every day. And even though other distractions (i.e., Twitter, Facebook and Google Plus) have eroded the interactions I have on my blog, I'm still churning away at InsideView because I think everyone needs their own patch on the web. That's also the opinion of Louis Gray. "With so many places to position your identity on the Web these days, from social networks to blogs, personal profiles, custom pages like About.me, resumes and so on, presenting one's central presence with a domain that bears your own name is increasingly valuable."

Making My Blog Pay for Formula

IT LOOKS LIKE I can count on my blog to pay for all the baby formula consumed in our home every month. The proof is in the latest results I'm reading from Google Adsense. That's an acceptable return for me making one post per day. I wish I could double my takings by doubling my postings but I know that's not going to get the result. At the moment, Google rarely pays me more than one American cent for every page view. Amazon payments, for gadgets and books I hyperlink, pay my annual hosting fees. Because we teach creative multimedia students how to write for hire, I want to offer my work as a case study. If you want to help the cause, click on the large ad you see in the upper right hand corner of my blog.

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Sent from my Nokia E7 using mail2blog O2 Typepad sevice near New Inn, County Tipperary, Ireland.

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egfdell Sleep Away

Here's Rob Sexton just playing around on Typepad's server to see group blogging works. Being able to manage a series of microsites is an important consideration in Web Promotion for Business.

Sleep Away

Rob used his audio clip and I snapped an image from my Flickr photostream.