MOST PEOPLE HAVE NO IDEA they are sitting alongside authoring and distribution technologies that make it very simple to set up their own personalcast channel. In fact, I didn't think most blogging software was up to the task until I had seen several solo bloggers discover the powerful effect of integrating text, sound and video into their blogs. They did it without fanfare and normally with their personal equipment.
For the most part, they ignore mainstream commentators like Rush Limbaugh and Andrew Orlowski who object to the white noise of blogging. Limbaugh says
A friend of mine defined the term, derived from "web log," as a nerd with a journalist degree and no social life who spends most days and all nights writing e-mails to himself and his friends in hopes of attracting attention from traditional media outlets.I don't think most bloggers want to be personally acknowledged. Instead, I think most bloggers who have remained active for more than two years sustain themselves through the knowledge that their blogging promotes a message, enhances a brand, takes a slice of a marketing channel, or facilitates the harvesting of information. These are "double derivative deliverables" which means they subordinate pride of authorship to higher tasks such as an analysis of consumer behaviour or the placement of a meme into the permanent record of the Internet.
John Robb equates blogging to a "conversation ... that is growing at a blistering rate. This is a direct connect and doesn't require intermediation." You can develop original ideas in a blog and build a dynamic with readers through comments, trackback, links and Blogdex/Daypop/Popdex factors. Open Source software, news aggregators and feed portals make personalcasting with blogs much simpler and economical than building audience share with talk radio. Used properly, they would catapult eclectic shows like those on NewsTalk 106 to meaningful listenership.
J.D. Lasica -- "Personal Broadcasting"
Forrester -- "Personal Broadcast Networks"
John Robb -- Scaling syndication and more.
Newstalk 106 -- Daire O'Brien (ret), Emily Dubberley, Mick Cunningham and friends.
Tim Kirby -- teaches Internet personalcasting to corporate clients.
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