Bernie Goldbach in Cashel | Graph from Avinash Kaushik
CHARTED DATA like the graphs of MySpace and Facebook from Avinash Kaushik caused a few Facebook investors to pull back their money last week. The red and blue lines above look remarkably similar but you would be smart to avoid drawing a causal link because there are a number of major differences between the two companies.
I watched MySpace decline over the years. Nonetheless, 11m page visits were recorded on MySpace every week. Facebook got 1.66 billion total visits last week.
Just like the graph suggests, Facebook is declining on the web BUT its strength as a brand is larger than the 900m preople who actively toggle into Facebook every week. The graph is telling in another facet because standard web traffic to FB is sliding--as a testimony to the massive growth in mobile.
Facebook's IPO filing pointed to this fact in a note to investors linking the growth in mobile to the shrinking of traditional web usage. The Google Trends Data above shows that happening.
More than anything else, this screenshot actually demonstates the changing of the the face of the Internet. We're seeing an online world in a radically different way than four years ago. Facebook's desktop web presence may decline but few think it will also shrink on mobile handsets.
Bernie Goldbach curates links on social media.