IRISH NEWSPAPERS HAVE started invoicing agencies that link to their content. If this unwelcome industry practise creeps into academe, it could stifle the delivery of high-quality content.
As the senior creative multimedia lecturer at the Limerick Institute of Technology, I write content in the form of Acrobat documents, e-books, Powerpoint files, public Evernote links, Google documents and Slideshare presentations. All of these documents gain a share of their relevance through occasional hyperlinks to Irish newspapers such as the one shown above in this blog post. Based on a billing mechanism developed by the National Newspapers of Ireland, I could be liable for payment simply because I put links into a bibliography section of an academic document. Since I cannot honour a demand payment, I am modifying the hyperlinks to ensure they do not point to the newspapers. Furthermore, I am removing most of my academic material from public view since I know Meltwater, Google and other crawlers have discovered it during the past three years.
It's an issue that has merited discussion on This Week in Google and on For Immediate Release, the premier business podcast where I've left a comment.