I LIVE AND WORK in County Tipperary, Ireland so I'm interested in what that means to distant friends, potential collaborators and to my local community. The South Tipperary County Council have a video that pushes home the message of working in Tipperary. Since my creative multimedia students would be in the crosshairs of multinational companies setting up shop in our area, we've combed through the video to see how it reflects reality on the ground. I'll publish the results after the May exams because I plan to feature a question about the video on the public relations exam. I want to read how students would revise the video or reframe the message. Here is a direct link to the video: http://vimeo.com/21315538